Telemarketing
The DMA's Telemarketing Resource Center offers valuable information about the teleservices industry that can help you respond appropriately to media and consumer questions.
DMA SUPPORTS CAPPING ACCESS FEES FOR NATIONAL DO NOT CALL REGISTRY.
DMA Strengthens Guidelines Regarding Data Compiler Responsibilities
Washington, DC, June 12, 2007 — The Direct Marketing Association (DMA) announced today that it has strengthened and clarified provisions within its Guidelines for Ethical Business Practice that relate to the collection and sharing of consumer information by data compiler organizations.
DMA Presents Telemarketer Concerns at Senate Committee Hearing.
FTC Proposes New Fee Structure for Do Not Call
CRTC Issues New Rules That Seriously Impact Canadian Telemarketing
Alert for Marketers: Critical Checkpoints for Consumer Calling Campaigns
The DMA Teleservices Ethics Committee is asking all those doing business by phone to avoid
specific practices that are inappropriate and could further damage perceptions of the telephone
marketing industry. The Committee encourages all marketers and teleservices providers to
review this list before launching any new calling campaign.
FTC handbook: Complying with the Telemarketing Sales Rule
The Federal Trade Commission (FTC) issued the amended Telemarketing Sales Rule (TSR) on January 29, 2003. Like the original TSR issued in 1995, the amended Rule gives effect to the Telemarketing and Consumer Fraud and Abuse Prevention Act. This legislation gives the FTC and state attorneys general law enforcement tools to combat telemarketing fraud, give consumers added privacy protections and defenses against unscrupulous telemarketers, and help consumers tell the difference between fraudulent and legitimate telemarketing.
State Telephone Marketing Legislation Summary (members only)
A general list of the Telemarketing laws, by subject, in the 50 States.
State Do Not Call List Laws
The latest information about the state do not call list laws
Telemarketing Industry Stats & Facts
Answers questions like: How many people in the United States does telemarketing employ?
A Matter of Fax: What Direct Marketers Need to Know About Sending Faxes
Learn how to comply with the Federal Communications Commission's new fax rules.
The DMA's FAQ Regarding the New National Do Not Call System and Regulations.
(members only) Most frequently asked questions from Members on how to comply with the FTC's & FCC's new telemarketing rules.
10 Steps to Making a Sale under the FTC's New Telemarketing Sales Rule
This guide assists marketers in complying with the new rules and can be used to explain the flow chart for "Making a Sale under the FTC's new Telemarketing Sales Rule" in more detail.
Making a Sale Under the FTC's New Telemarketing Sales Rule Flow Chart
Provides a snapshot of the steps marketers need to take to make a sale under the FTC's new telemarketing rules.
Fundraising for Non Profits
Provides a snapshot of the steps nonprofits and those marketing on behalf of nonprofits need to take to fundraise under the the FTC's new telemarketing rules.
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