DMA Media Relations Team and Spokespersons

DMA's media relations team provides members of the press with information about:

• DMA's outstanding conferences, seminars, research, products, and services.
• The latest trends and information about what's happening in the multichannel direct marketing world.
• The legislative and regulatory issues affecting the direct marketing community.
• The commitments of the direct marketing community to ethical business practices and effective self-regulation.
• Assistance for consumers on how to manage marketing choices and protect against fraud and identity theft.

We are available to assist producers, editors, and reporters with access to experts who are available to both talk on deadline and provide valuable background information.

Contact Information:

Sue R.E. Geramian
SVP, Communications and Public and Media Relations
212.790.1486
sgeramian@the-dma.org

Sandy Cutts
Director, Public Affairs
202.861.2407
scutts@the-dma.org

Carmela Uzzi
Manager, Media Relations
212.790.1422
cuzzi@the-dma.org

Your Link to the Experts

Contact anyone on the DMA media relations team to set up interviews with direct marketing experts, including these direct marketing leaders on DMA staff:

• John A. Greco, Jr., President and Chief Executive Officer, DMA
• Ramesh A. Lakshmi-Ratan, Ph.D., Executive Vice President & Chief Operating Officer
• Jerry Cerasale, Senior Vice President, Government Affairs, DMA
• Pat Kachura, Vice President, Ethics/Consumer Affairs, DMA
• Senny Boone, Esq, Senior Vice President, Corporate and Social Responsibility, Nonprofit Federation of the DMA
• Edward T. Manzitti, Ph.D., Vice President, Research & Market Intelligence

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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